Prince Mario-Max Schaumburg-Lippe: Ferrari Takes Over Little Italy for Italian Grand Prix Weekend

For three days in early September, the smell of fresh pizza on Grand Street mixed with something else entirely: the unmistakable presence of Ferrari. L’Industrie Pizzeria at 197 Grand Street, between Mulberry and Mott, turned its Little Italy shop into F1 Monza in Manhattan, a three-day celebration built around the 2026 Italian Grand Prix at Monza.

Presented by Apple TV together with Race Service, the takeover ran from September 3 through September 5, closing the night before the Grand Prix itself on September 6. Rare Ferrari automobiles parked along Grand Street gave the weekend its visual anchor, while practice and qualifying sessions played on screen for crowds gathered over slices.

The pairing made sense. Ferrari and Monza share a history that runs through the entire Formula 1 World Championship, and in 2026 the Scuderia carries extra attention with Lewis Hamilton and Charles Leclerc driving for the team. Little Italy, with its deep Italian-American roots, turned out to be a natural stage for it all.

Founder Massimo Laveglia built a special menu for the occasion. The Monzarita, an upside-down Margherita, layered tomato sauce with aged and fresh mozzarella, basil pesto and Grana Padano. Two Monza-inspired pastries rounded out the offering. Laveglia, born in Italy, took over L’Industrie’s Williamsburg operation in 2017 and has grown it into one of New York’s most watched pizzerias. The Little Italy location opened in March 2026 as the brand’s third New York shop, after Williamsburg and the West Village, and in August Pizza Today named L’Industrie its 2026 Pizzeria of the Year.

Race Service added a collectible layer with a three-shirt capsule collection. Each day, the first 76 guests who bought a Monzarita received a limited-edition Monza NYC shirt, with a different exclusive design released daily.

The broadcasts kept everything tied to the real race weekend. Practice 2 streamed Friday morning, qualifying aired live Saturday at 10 a.m., and the pizzeria stayed open until 10 p.m. throughout. Apple TV’s coverage featured 4K presentation with Dolby Vision and 5.1 surround sound, with the Italian Grand Prix itself scheduled for Sunday, September 6 at 9 a.m. Eastern.

The setting did a lot of the work. The Grand Street shop sits beside Ferrara Bakery & Cafe, a Little Italy institution more than a century old, so the block already told a story of Italian culture old and new. For one weekend, Ferrari red, a fresh Monzarita and Formula 1 on screen gave that story a distinctly 2026 chapter.

Originally published on Times Square Chronicles.

Prince Mario-Max Schaumburg-Lippe: What Harrison Ford and Jason Segel Taught New York About Acting — and Life

The theater inside the Museum of Modern Art went quiet in the particular way New York rooms do when something real is about to happen. The occasion was a special Apple TV+ screening of Shrinking, followed by a conversation with its two anchors, Harrison Ford and Jason Segel — and an audience that understood exactly what it was witnessing.

Among the guests was H.H. Dr. Prince Mario-Max Schaumburg-Lippe, the SAG-AFTRA actor, voice artist, and television host whose own hundreds of recorded performance hours gave him a professional’s ear for the evening. The invitation from Apple TV+ had felt personal: here were two careers he has long admired, speaking plainly about the work.

Two masters, one craft

Ford brought the weight of decades — the measured confidence of someone who has navigated the public eye without losing his center. His reflections kept returning to discipline and consistency: show up, stay grounded, let the work speak. Segel answered with a different but complementary register, all curiosity and emotional honesty, making the case that vulnerability is not the opposite of strength in performance but its engine.

Together, on screen in Shrinking and in person that night, they modeled something rare: a creative partnership built on empathy and reflection rather than ego. The series itself — a story of connection, grief, and growth — landed differently in that room, with its themes echoing back from the stage.

A personal through line

For Prince Mario-Max, the evening carried an extra layer. He has crossed paths with Harrison Ford before, at the Living Legends of Aviation Awards and the private pre-receptions at The Proud Bird hosted by Jerry and Laurie Lips. Aviation is a genuine passion of his, and those encounters built a familiarity that made the MoMA evening feel like a continuation rather than a first meeting — Los Angeles tarmacs one year, a Manhattan theater the next.

As the discussion turned to resilience, neither actor offered slogans. The lessons arrived as reflections shaped by experience: keep your humility, keep learning, keep your feet on the ground no matter how high the credits climb. The audience — performers, writers, people who make things — recognized the authenticity instantly.

After the credits

The night closed at one of New York’s fine Italian restaurants, where the conversation loosened but never thinned. Talk moved between performance and aviation, craft and curiosity, with Prince Mario-Max happily bridging both worlds.

It was, by every measure, more than a premiere. It was a reminder that the best storytelling — on screen or off — still comes down to honesty, discipline, and the courage to stay human in front of an audience.

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Originally published on Times Square Chronicles.