Prince Mario-Max Schaumburg-Lippe: Elisabeth Sutton Opens Her New Atelier at 897 First Avenue — New York’s Store Opening of the Year

Some store openings are retail events. This one was a cultural moment. Celebrity entrepreneur and business mogul Elisabeth Sutton unveiled her new atelier at 897 First Avenue, and New York’s creative set turned out in force.

The space itself crackles with artistic energy — a curated world of art, home décor, and one-of-a-kind gifts that had guests reaching for their wallets all night. Nearly everyone left inspired, and most left carrying something beautiful home.

A Night of New York’s Finest

Credit for the flawless evening goes to Andrew Simon of the Andrew Simon Agency for the invitation, and to PR powerhouse Norah Lawlor, whose touch elevated the night into a truly elite affair.

Special guest Shani brought her own creative spark, and the real estate world had its moment too — the new Tishman Speyer project was the talk of the room, with star broker Albert Schmool in attendance. Rob Speyer and Anne Cecile, take a bow: the new project looks like a triumph.

A sweet detail: Albert grew up with Elisabeth — they’ve been best friends since they were little kids in New York. That kind of history was all over the room.

The Perfect Address

The location tells its own story. Set along the elegant 51st Street corridor at First Avenue — steps from Olympic Tower, Rockefeller Center, Le Bernardin, the Three West Club, and St. Patrick’s Cathedral — the atelier sits exactly where a brand like Elisabeth’s belongs: at the intersection of art, commerce, and classic New York sophistication.

Bravo, Elisabeth. This is more than a store opening — it’s a gift to the city’s creative, artistic, and shopping scene.

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Originally published on Times Square Chronicles.