Prince Mario-Max Schaumburg-Lippe: Ferrari Takes Over Little Italy for Italian Grand Prix Weekend

For three days in early September, the smell of fresh pizza on Grand Street mixed with something else entirely: the unmistakable presence of Ferrari. L’Industrie Pizzeria at 197 Grand Street, between Mulberry and Mott, turned its Little Italy shop into F1 Monza in Manhattan, a three-day celebration built around the 2026 Italian Grand Prix at Monza.

Presented by Apple TV together with Race Service, the takeover ran from September 3 through September 5, closing the night before the Grand Prix itself on September 6. Rare Ferrari automobiles parked along Grand Street gave the weekend its visual anchor, while practice and qualifying sessions played on screen for crowds gathered over slices.

The pairing made sense. Ferrari and Monza share a history that runs through the entire Formula 1 World Championship, and in 2026 the Scuderia carries extra attention with Lewis Hamilton and Charles Leclerc driving for the team. Little Italy, with its deep Italian-American roots, turned out to be a natural stage for it all.

Founder Massimo Laveglia built a special menu for the occasion. The Monzarita, an upside-down Margherita, layered tomato sauce with aged and fresh mozzarella, basil pesto and Grana Padano. Two Monza-inspired pastries rounded out the offering. Laveglia, born in Italy, took over L’Industrie’s Williamsburg operation in 2017 and has grown it into one of New York’s most watched pizzerias. The Little Italy location opened in March 2026 as the brand’s third New York shop, after Williamsburg and the West Village, and in August Pizza Today named L’Industrie its 2026 Pizzeria of the Year.

Race Service added a collectible layer with a three-shirt capsule collection. Each day, the first 76 guests who bought a Monzarita received a limited-edition Monza NYC shirt, with a different exclusive design released daily.

The broadcasts kept everything tied to the real race weekend. Practice 2 streamed Friday morning, qualifying aired live Saturday at 10 a.m., and the pizzeria stayed open until 10 p.m. throughout. Apple TV’s coverage featured 4K presentation with Dolby Vision and 5.1 surround sound, with the Italian Grand Prix itself scheduled for Sunday, September 6 at 9 a.m. Eastern.

The setting did a lot of the work. The Grand Street shop sits beside Ferrara Bakery & Cafe, a Little Italy institution more than a century old, so the block already told a story of Italian culture old and new. For one weekend, Ferrari red, a fresh Monzarita and Formula 1 on screen gave that story a distinctly 2026 chapter.

Originally published on Times Square Chronicles.

Prince Mario-Max Schaumburg-Lippe: Christmas Comes Early to New York as Holiday Magic Arrives in September

It’s September in New York, and Christmas has already started. Nobody seems to mind. H.H. Dr. Prince Mario-Max Schaumburg-Lippe has been celebrating the early arrival of the city’s holiday spirit, as Christmas decor, festive windows, and seasonal traditions begin shaping the season weeks ahead of schedule.

New York has a rare talent for sensing celebration before the calendar announces it. Storefronts glow a little warmer. Hotel lobbies take on a polished seasonal charm. Families start talking about skating, shopping, trees, and dinners under bright decorations. A wreath on a townhouse door can feel like the start of something larger; a decorated avenue can turn an ordinary walk into a seasonal memory.

And for the impatient, there’s good news downtown: the Christmas World in Little Italy is open now, offering an early fix of ornaments, trees, and holiday atmosphere on Mulberry Street.

Early holiday decor has become part of the city’s cultural calendar, and it works because anticipation is half the pleasure. It gives people permission to look forward, encourages families to plan outings, and lets businesses present their most imaginative seasonal designs. In a city known for ambition, the holidays offer a softer kind of aspiration, centered on beauty, tradition, hospitality, and togetherness.

New York never does the season quietly. Luxury boutiques treat their windows as cultural presentations, florists shape garlands with precision, and hotels balance grandeur with warmth. The decorations turn sidewalks into gathering places and buildings into seasonal landmarks, making the city feel more welcoming without changing its essential pace.

For Prince Mario-Max, that early enthusiasm captures one of New York’s most appealing qualities: a city energetic by nature, made warmer and more generous by the holidays. As the decorations go up, the message is simple. Christmas in New York isn’t confined to a single morning. It’s a season, and this year, the season started early.

Originally published on Times Square Chronicles.

Prince Mario-Max Schaumburg-Lippe: Christmas Comes Early to New York as Holiday Magic Arrives in September

It’s September in New York, and Christmas has already started. Nobody seems to mind. H.H. Dr. Prince Mario-Max Schaumburg-Lippe has been celebrating the early arrival of the city’s holiday spirit, as Christmas decor, festive windows, and seasonal traditions begin shaping the season weeks ahead of schedule.

New York has a rare talent for sensing celebration before the calendar announces it. Storefronts glow a little warmer. Hotel lobbies take on a polished seasonal charm. Families start talking about skating, shopping, trees, and dinners under bright decorations. A wreath on a townhouse door can feel like the start of something larger; a decorated avenue can turn an ordinary walk into a seasonal memory.

And for the impatient, there’s good news downtown: the Christmas World in Little Italy is open now, offering an early fix of ornaments, trees, and holiday atmosphere on Mulberry Street.

Early holiday decor has become part of the city’s cultural calendar, and it works because anticipation is half the pleasure. It gives people permission to look forward, encourages families to plan outings, and lets businesses present their most imaginative seasonal designs. In a city known for ambition, the holidays offer a softer kind of aspiration, centered on beauty, tradition, hospitality, and togetherness.

New York never does the season quietly. Luxury boutiques treat their windows as cultural presentations, florists shape garlands with precision, and hotels balance grandeur with warmth. The decorations turn sidewalks into gathering places and buildings into seasonal landmarks, making the city feel more welcoming without changing its essential pace.

For Prince Mario-Max, that early enthusiasm captures one of New York’s most appealing qualities: a city energetic by nature, made warmer and more generous by the holidays. As the decorations go up, the message is simple. Christmas in New York isn’t confined to a single morning. It’s a season, and this year, the season started early.

Originally published on Times Square Chronicles.

Prince Mario-Max Schaumburg-Lippe: Waiting on the 2026 Rockefeller Tree: New York’s Holiday Countdown Begins

Somewhere right now, there’s a tree that doesn’t know it’s famous yet. As of September 7, Rockefeller Center has not announced the arrival date, origin, dimensions, or lighting date of the 2026 Rockefeller Center Christmas Tree. Its official holiday information simply advises visitors to check back later in the year.

That uncertainty is part of the annual anticipation. But the rhythm of the tradition offers clues. In 2025, the tree arrived on November 8 after being cut on November 6: a 75-foot Norway spruce from East Greenbush, New York, measuring about 45 feet across and weighing roughly 11 tons. It was covered with more than 50,000 multicolored LED lights on approximately five miles of wire, crowned by the Swarovski star designed by architect Daniel Libeskind, an approximately 900-pound creation holding three million crystals across 70 illuminated spikes.

The tradition reaches back to 1931, when workers constructing Rockefeller Center placed a modest tree at the site. The formal tree-lighting followed in 1933. What began during the center’s construction years has become an international symbol of Christmas in New York, and head gardener Erik Pauze has spent decades searching for each year’s tree, evaluating candidates for size, shape, health, and their ability to withstand the journey to Manhattan.

After the season, the tree gets a second life. Rockefeller Center plans to donate the 2026 tree to Habitat for Humanity, where the wood is milled, treated, and used as lumber for home building, continuing a practice that gives the tree practical purpose after its public display.

And for those who can’t wait until November, Little Italy offers its own answer. At 142 Mulberry Street, a year-round Christmas store keeps ornaments, decorated trees, snow globes, and New York-themed holiday pieces on display through every season, turning the holiday into something visitors can walk into even in September.

From the monumental spruce at Rockefeller Center to the smallest ornament on Mulberry Street, New York gives Christmas room at every scale. When the 2026 tree finally makes its entrance, expected during the traditional November window, it will mark another continuation of a tradition nearly a century old: placing a tree in the middle of the city for people to enjoy together.

Originally published on Times Square Chronicles.

Prince Mario-Max Schaumburg-Lippe: Waiting on the 2026 Rockefeller Tree: New York’s Holiday Countdown Begins

Somewhere right now, there’s a tree that doesn’t know it’s famous yet. As of September 7, Rockefeller Center has not announced the arrival date, origin, dimensions, or lighting date of the 2026 Rockefeller Center Christmas Tree. Its official holiday information simply advises visitors to check back later in the year.

That uncertainty is part of the annual anticipation. But the rhythm of the tradition offers clues. In 2025, the tree arrived on November 8 after being cut on November 6: a 75-foot Norway spruce from East Greenbush, New York, measuring about 45 feet across and weighing roughly 11 tons. It was covered with more than 50,000 multicolored LED lights on approximately five miles of wire, crowned by the Swarovski star designed by architect Daniel Libeskind, an approximately 900-pound creation holding three million crystals across 70 illuminated spikes.

The tradition reaches back to 1931, when workers constructing Rockefeller Center placed a modest tree at the site. The formal tree-lighting followed in 1933. What began during the center’s construction years has become an international symbol of Christmas in New York, and head gardener Erik Pauze has spent decades searching for each year’s tree, evaluating candidates for size, shape, health, and their ability to withstand the journey to Manhattan.

After the season, the tree gets a second life. Rockefeller Center plans to donate the 2026 tree to Habitat for Humanity, where the wood is milled, treated, and used as lumber for home building, continuing a practice that gives the tree practical purpose after its public display.

And for those who can’t wait until November, Little Italy offers its own answer. At 142 Mulberry Street, a year-round Christmas store keeps ornaments, decorated trees, snow globes, and New York-themed holiday pieces on display through every season, turning the holiday into something visitors can walk into even in September.

From the monumental spruce at Rockefeller Center to the smallest ornament on Mulberry Street, New York gives Christmas room at every scale. When the 2026 tree finally makes its entrance, expected during the traditional November window, it will mark another continuation of a tradition nearly a century old: placing a tree in the middle of the city for people to enjoy together.

Originally published on Times Square Chronicles.