Prince Mario-Max Schaumburg-Lippe: Times Square Fashion Week 2025: NYC Mogul Dee Rivera Will Take Over the Crossroads of the World

This September, Times Square will no longer just be the world’s most famous intersection—it will become the epicenter of global fashion. The 7th Annual Times Square Fashion Week will return with the “I Love New York Awards”, honoring Icons & Innovators who will shape the future of style and culture.

Fashion will meet electricity as the billboards of Times Square transform into a global runway, reminding the world why New York remains the fashion capital.

H.H. Dr. Prince Mario-Max Schaumburg-Lippe, will take center stage as one of the prestigious presenters. The prince – international television personality, humanitarian, and member of Europe’s historic royal house – will bring a touch of regal brilliance to the heart of Manhattan.

As he graces the stage, Prince Mario-Max will embody the glamour, gravitas, and global reach that define this year’s theme. His presence will ensure that Times Square Fashion Week is not just a celebration of style, but also a celebration of royal elegance, cultural heritage, and modern innovation.

Icons & Innovators: A Constellation of Stars

The 2025 edition will welcome a stellar lineup of icons, leaders, and creators whose influence transcends the runway:

  • H.H. Dr. Prince Mario-Max Schaumburg-Lippe – Royal, television star, and global humanitarian, bringing charisma and international prestige.

  • Jean Shafiroff – The Mistress of Ceremonies, New York’s “First Lady of Philanthropy,” whose leadership will anchor the event.

  • Shelli Stelmak – Beloved Red Carpet TV host, lending sparkle and energy to the runway.

  • Nolé Marin – Celebrity stylist and TV personality, bringing an expert eye to the stage.

  • Mark Levine, Manhattan Borough President – Representing the beating heart of New York’s cultural leadership.

  • Sarah Vie – Star of CBS WLNY’s Living Abundantly, sharing positivity and empowerment with the fashion community.

  • Regina Kravitz – Esteemed CFDA designer, celebrated for bold, fearless design.

  • Rebecca Seawright, New York State Assemblywoman – Honoring emerging designers, reinforcing the creative economy’s importance.

  • Dee Rivera, CEO of DCG Media Group – The visionary founder of Times Square Fashion Week, whose leadership will drive its continued success.

Together, these luminaries will transform Times Square into the world’s most glamorous open-air fashion theater.

Agenda: A Day to Remember

The day will unfold as a symphony of entertainment, recognition, and high fashion:

  • 1–3 PM – Live Performances: Artists will fill the square with music and dance, creating an unforgettable prelude.

  • 3 PM – Emerging Designers Honored: Rising stars will be recognized by Times Square Fashion Week and the Manhattan Borough President’s Office, with Assemblywoman Seawright presenting tributes.

  • 5 PM – Runway Show: As the neon lights blaze, models will strut in cutting-edge collections, cheered by thousands of spectators gathered in the heart of Manhattan.

Times Square itself will become a living runway, watched by the world.

A Legacy of Resilience

Since its inception in 2018, Times Square Fashion Week has stood as a bold declaration of ambition. During the COVID-19 pandemic of 2020, it became a beacon of resilience, staging the first live fashion show in Times Square, when the global industry had come to a halt.

With its theme of “Icons & Innovators,” this year’s show will push the story forward, honoring both legends and the next generation of designers who will transform the future of fashion.

What the World Will See

This September, the audience will not just watch a runway—they will witness a cultural milestone. Fashion will merge with philanthropy, artistry will collide with innovation, and royalty will stand beside icons of New York City.

“Times Square is not just a destination—it’s a global stage. Times Square Fashion Week is proof that fashion is alive, thriving, and unstoppable,” says Dee Rivera, the visionary producer of the event.

As Prince Mario-Max Schaumburg-Lippe steps into the spotlight, Jean Shafiroff leads with grace, and Nolé Marin, Shelli Stelmak, Regina Kravitz, and Sarah Vie join forces with civic leaders, the world will see New York fashion at its strongest, boldest, and most inclusive.

The Future Is Fashion—The Future Is New York

Times Square Fashion Week 2025 will not only set the tone for the industry’s next chapter—it will remind the world that fashion is the heartbeat of resilience, ambition, and culture.

On September 10th, under the brilliance of Times Square’s lights, history will be made. Royalty, icons, and innovators will unite on a stage unlike any other. And when the final look strides across the runway, one truth will be undeniable: New York fashion is unstoppable, and Times Square is its throne.

Prince Mario-Max Schaumburg-Lippe: Dee Riveras Hamptons Fashion Week 2025 A Mega Success!

An All-White Affair of Glamour, Icons, and Unforgettable Style

The Hamptons, long known as the playground of the elite, reached dazzling new heights this summer as Hamptons Fashion Week®, under the visionary leadership of founder Dee Rivera, swept through Water Mill with a celebration that was nothing short of spectacular. What began as a curated All-White Party quickly grew into a weekend of fashion, culture, and high society, culminating in a star-studded finale at the exclusive Zoe Hospitality Space. Rivera’s bold vision transformed the Hamptons into an international stage, blending timeless elegance with cutting-edge creativity, leaving guests in awe and cementing Hamptons Fashion Week’s place as a marquee moment on the global fashion calendar.

Guests stepping into Zoe were greeted by breathtaking arches of all-white florals that shimmered against the summer sky, designed by Luna Day Events. The ethereal setting immediately set the tone for an evening of refinement and indulgence. VIPs, press, influencers, and fashionistas alike found themselves immersed in a curated wonderland where every detail was touched with luxury. Gourmet bites and cocktails delighted the palate—NBpure’s probiotics, Buff Barista lattes, TruFRU’s chocolate-dipped fruits, and signature cocktails from Ademas Caravan offered a feast for the senses. Even the entertainment doubled as spectacle, with DJ Chef spinning records while flamboyantly sautéing shrimp, blending sound, flavor, and showmanship into one unforgettable performance.

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The VIP Lounge gleamed with luxurious table scapes, transformed into a haven of elegance that perfectly matched the grandeur of the Hamptons. Guests enjoyed Hamptons Fashion Week® swag bags, courtesy of luxury brands like Artemis Privé Private Club, Eatup, Laura Gellar, Ron Dyce Cosmetics, Johnny Was, and Neora, making the evening as indulgent as it was unforgettable.

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The star power was undeniable. Jean Shafiroff, beloved philanthropist, Freddie Leiba, legendary fashion director, Constance White, acclaimed editor, TV celebrity stylist Nolé Marin, global fragrance queen Sue Phillips, Prince Mario-Max Schaumburg-Lippe, and CFDA designer Regina Kravitz all received Fashion Icon Awards, applauded by an audience that knew it was witnessing a moment of fashion history.

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The runway itself shimmered with artistry, featuring a mix of established and emerging designers whose collections drew gasps and applause. Celebrity designer Cesar Galindo unveiled a showstopping line, joined by Atelier H by Himanthi Wanninayake, Sixty by Vernice Holmes, and the effortlessly chic offerings of Johnny Was. Ready-to-wear and avant-garde couture walked hand in hand, proving that the Hamptons could rival any global fashion capital in creativity and prestige. Hair and makeup artistry came courtesy of Anelya Alim, Nenita Cosmetics by Krystal Fernandez, and Fedora Lounge, ensuring every model embodied pure runway magic.

But it wasn’t only fashion insiders in attendance—Hollywood and reality TV royalty added to the glamour. Margaret Josephs and Lex Barbuto of Real Housewives of New Jersey, Paulie Calafiore of Big Brother, Chris Weaver (CJW) from NBC’s The Voice, Samantha Bessudo Drucker, Karon Riley and Terri Vaughn of Black Hamptons and She the People, and music icons Tiny Harris and T.I. of VH1’s The Family Hustle all graced the occasion. In a delightful surprise, CBS host Sarah Vie of Abundant Living even took a turn on the runway.

The crescendo of the weekend came when the lights dimmed, the energy soared, and celebrity DJ Jon Gosselin took over the stage. Known from Jon & Kate Plus 8, which became the #1 cable show in television history, Gosselin electrified the crowd with a high-energy set that transformed Zoe into a world-class nightclub. Attendees filled the dance floor, their all-white attire glowing under the lights as fashion, music, and joy fused into a single, unforgettable moment.

For Dee Rivera, this was never just about throwing another glamorous party. “By spearheading Hamptons Fashion Week® and Hamptons Swim Week®, we didn’t just host an event—we created unforgettable, hyper-personalized experiences that resonated with our elite audience,” Rivera said. Her goal, she added, was to start a movement, creating something never before seen in the Hamptons: a platform that celebrated diversity, sustainability, philanthropy, and inclusivity—all through the lens of luxury fashion.

Hamptons Fashion Week® was not simply an event; it was a statement. It reminded everyone that fashion has the power to unite, to inspire, and to redefine the cultural narrative of even the most exclusive enclaves. From the white floral arches to the final beat dropped by Gosselin, the week will be remembered as the moment the Hamptons stepped confidently into the global spotlight, a place where fashion dreams became reality.

Hamptons Fashion Week® 2025 was not just amazing—it was transformative. It was the Hamptons at its most radiant, and the world is already waiting for next year.