Prince Mario-Max Schaumburg-Lippe: Brett Adcock’s Hark Launches This Week: AI for Everything

The Robot Guy Wants to Run Your To-Do List

Brett Adcock has spent the last few years building humanoid robots. Now he wants to handle your dinner reservations.

On October 4, the Figure founder and CEO posted on X that Hark, his personal AI company, will launch this week. The offer is aggressive: the first 100,000 registered users get the paid plan free. A waitlist is open now.

If you have not heard of Hark, you are not behind. The company operated in stealth for months and only surfaced publicly in late 2025, when Adcock revealed he had put $100 million of his own money into the project. Since then, it has grown into one of the most ambitious bets in consumer AI: a personal AI that remembers your preferences, works across the websites you use every day, and eventually connects to dedicated hardware built just for it.

What Hark Actually Is

Forget the chatbot comparison. Hark’s pitch is an AI that does things, not one that answers questions.

The clearest preview of that vision came on August 5, when the company showed off Hark Handoff, a research preview of its browser agent. Handoff drives a virtual computer: it opens a browser, clicks, scrolls, types, reads files, and runs terminal commands. The work it is aimed at is refreshingly ordinary: placing food orders, shopping online, booking restaurant tables, researching and arranging travel.

That last point is the design choice that matters. Handoff interacts with websites the way people do, clicking through real pages, instead of depending on each service to build a separate integration. That means it works with sites that have no public API. The trade-off is honest too: it also means Hark depends on websites that can change their layouts, block automated activity, or demand human verification checks. The company will be fighting that battle on every site it touches.

The longer-term vision is bigger. Hark’s manifesto describes a system that builds a rich, evolving understanding of its user, keeps persistent memory across conversations and tasks, and eventually connects to dedicated hardware built just for it.

The Money and the Team

Hark has funded this ambition at startup-superstar scale. The company has raised more than $700 million in Series A capital, and it assembled a team of 45 engineers and designers early on, including former Meta AI researchers and designers from Apple and Tesla. There is also a strategic thread running through Adcock’s empire: Hark’s models are already being trained on data from Figure’s robots, and the company secured a deal with Nvidia for thousands of GPUs for training.

Adcock will keep running Figure as CEO alongside Hark. The two companies are separate, with no announced plan to merge, but the overlap is obvious: robots that understand the physical world and personal AI that understands your life are two halves of the same idea.

Adcock says he now uses the product for everything. He did not say how long the free paid plan lasts for those first 100,000 users, or what exactly it includes. Details like that usually surface at launch.

Why Launch Week Matters

The consumer AI agent space has been all promise and very little product. Every demo video shows a flawless agent booking the perfect trip. Almost none of them survive contact with real websites, real edge cases, real CAPTCHAs.

That is exactly why a real launch matters. DigitalOcean spent last week packaging agent infrastructure into one monthly bill, because agents are getting serious enough that the machinery around them is a business. Metaview raised $60 million to put agents to work in recruiting. The agent economy is moving from slides to products. Hark is the first big bet that the consumer side can work too.

The 100,000-user free offer is the classic consumer playbook: remove every reason not to try it. Adcock is betting that once people hand their errands to an agent that remembers them, they will not go back to doing it themselves. He is probably right about the psychology. The question is whether the product is ready.

The Takeaway

Hark is either the start of the post-app era or a very expensive lesson in how hard the real web is. Both outcomes are interesting.

If you are one of the curious, the waitlist is open and the first 100,000 paid plans are free. If you are one of the skeptical, fair: a research preview in August is a long way from an agent you can trust with your credit card. The honest move is the same for both groups. Watch this week’s launch for one thing only: does it handle the boring stuff, reliably, on the websites people actually use?

That is the whole test. Agents that can answer hiring questions or move boxes in warehouses are already proving themselves in narrow lanes. Hark is trying the wide lane: everything, for everyone. Nobody has pulled that off yet. This week, we find out if the robot guy is the one who does.

Prince Mario-Max Schaumburg-Lippe: Google Unveils Gemini 4 Argon, 1M-Token Frontier Model

On September 30, Google announced Gemini 4 Argon, the first flagship of its new Gemini 4 generation, with one message: we’re back at the frontier, and we’re cheaper than everyone else standing there.

The timing matters. Google spent most of 2026 being written off as behind. While OpenAI and Anthropic kept shipping new top models, Google’s own Gemini 3.5 Pro, promised for June, never arrived. Argon is the moment that posture flips.

What Argon actually is

Argon is the biggest model Google has ever released, larger than its previous line of “Pro” models, and built for what the company calls complex workloads: serious software engineering, heavy knowledge work, and cybersecurity defense. Google says it sees Argon as comparable to OpenAI’s GPT-6 Astra and Anthropic’s Opus line on key coding and cyber benchmarks, and on several of its own reported metrics it comes out ahead.

The benchmark sheet is worth a look: 77.9% on DeepSWE v1.1, a tough software-engineering test, beating GPT-6 Astra; 91.7% on LVBench for long-video understanding; 68% on CWE-bench v1 for vulnerability remediation. It lagged on a couple of coding benchmarks, so not a clean sweep. But the picture is a model that belongs in the top tier rather than chasing it.

Then there’s the headline spec: a 1 million token output limit. Industry watchers are calling it the leading output window in the business, and it’s an order of magnitude jump from the 64,000 tokens prior Gemini models topped out at. Output tokens are the ones that matter for getting work done. A long input window lets a model read the whole codebase; a long output window lets it actually rewrite it in one go.

Why a million tokens of output changes the math

Here’s the thing most coverage will gloss over. In the era of agents, output length is the binding constraint on autonomy. A model that can only emit a few pages before stopping is a model that has to be babysat: run it, catch where it stopped, feed the result back in, repeat.

A 1M-token output window turns the model from a chatbot into something that can run an entire long-horizon job in one trajectory. Think full code migrations, deep research reports assembled end to end, complete vulnerability remediation chains where the model finds the bug, writes the patch, and explains the fix without being asked to continue. For developers, that is the difference between an assistant and a coworker. The cost of supervision is the hidden tax on AI adoption, and Argon just cut it dramatically.

The price undercut is the real headline

But the number that will move markets and product roadmaps is the price. During its introductory period, Argon costs $2 per million input tokens and $10 per million output tokens, with cached input running about 95% cheaper. After the intro window, it steps up to $4 and $20. Compare that with GPT-6 Astra’s $10 and $50, and you see the strategy: Google is selling a frontier-class model at roughly a fifth of the flagship competition.

This is a page straight out of the cloud playbook. When you can’t win the hype cycle, you win the procurement cycle. Enterprises that balked at running agentic workflows on $50-per-million-output tokens can suddenly afford to let models run long. And long-running is exactly what Argon’s 1M-token window is built for. The two announcements rhyme on purpose: the price unlocks the capability.

Watch for the ripple effects. Anthropic and OpenAI now have to decide whether flagship pricing is a brand position or a volume business. My bet: the top end of the market gets cheaper fast, and the winners are the builders who were waiting on the sidelines for the math to work. If you’ve got a side project or a startup idea that needed long agent runs, the barrier just got a lot lower.

First in line: the cyber defenders

Google is doing something unusual with the rollout. There is no public release date. First access goes to trusted cyber-defense teams through the company’s Fairwind Program, and Google is also participating in a voluntary US government pre-release review process. Phased, cautious, deliberate.

It sounds like a constraint, but it’s actually the launch story. Argon can autonomously discover, validate, and patch software vulnerabilities, and one of the early testers, Wiz’s “Scan for Good” program, reportedly used it to find a critical flaw in software used by hospitals worldwide that other advanced models had missed. That’s a better launch narrative than any benchmark table: the new flagship’s first public job was protecting hospitals.

This is also smart positioning in a year when AI safety has dominated headlines. Releasing the most capable model to defenders first reframes caution as a feature. Wider access follows for paid API customers and Google AI Ultra subscribers, so the rest of us get our turn. The message to the security community, though, is clear: Google wants to be the company you call before you call the attackers.

What this means for builders

Three practical readouts, whether you’re a developer, a founder, or just AI-curious.

The price war at the top is now official. Flagship models at commodity prices changes what gets built. Long-horizon agents, full-document reasoning, autonomous coding pipelines: all of it gets dramatically cheaper to run. If you shelved an idea because inference costs didn’t pencil out, run the numbers again at $2 and $10.

Output windows are the new frontier metric. For a year the industry competed on input context: who could read the most. Argon shifts the contest to output: who can do the most before tapping out. Expect every lab to follow. When you’re evaluating models for agentic work, ask about the output cap, not just the input.

Security-first rollouts may become the norm. The Fairwind approach, trusted defenders before the general public, gives labs a credible answer to the safety question while still shipping. It’s a template. And if your company handles sensitive systems, getting into these trusted-tester programs is now a strategic move, not just an early-access perk.

One honest caveat: benchmarks are self-reported, and Google’s numbers come from Google. The real test will be independent evaluations and, more importantly, what developers actually build once they get their hands on it. Capability claims are cheap; shipping is the audit.

The bigger picture

Step back and the arc of 2026 comes into focus. The year opened with labs competing on who had the smartest model. It’s ending with them competing on who can run it cheapest, longest, and most safely. That’s a maturing market, not a hype cycle.

If Argon delivers in the wild the way it reads on paper, the “Google is behind” conversation is over. And the real winners aren’t the labs. They’re the developers and businesses who just got frontier AI at a fifth of the price.

If you’re in New York and want to chew this over with actual humans, what’s happening across the city this week includes plenty of places to talk tech over something better than a chat window. And if the price war has you building all night, you might want to know where to find the city’s best burritos for fuel.