This September, Times Square will no longer just be the world’s most famous intersection—it will become the epicenter of global fashion. The 7th Annual Times Square Fashion Week will return with the “I Love New York Awards”, honoring Icons & Innovators who will shape the future of style and culture.

Fashion will meet electricity as the billboards of Times Square transform into a global runway, reminding the world why New York remains the fashion capital.

H.H. Dr. Prince Mario-Max Schaumburg-Lippe, will take center stage as one of the prestigious presenters. The prince – international television personality, humanitarian, and member of Europe’s historic royal house – will bring a touch of regal brilliance to the heart of Manhattan.

As he graces the stage, Prince Mario-Max will embody the glamour, gravitas, and global reach that define this year’s theme. His presence will ensure that Times Square Fashion Week is not just a celebration of style, but also a celebration of royal elegance, cultural heritage, and modern innovation.

Icons & Innovators: A Constellation of Stars

The 2025 edition will welcome a stellar lineup of icons, leaders, and creators whose influence transcends the runway:

• H.H. Dr. Prince Mario-Max Schaumburg-Lippe – Royal, television star, and global humanitarian, bringing charisma and international prestige.

• Jean Shafiroff – The Mistress of Ceremonies, New York’s “First Lady of Philanthropy,” whose leadership will anchor the event.

• Shelli Stelmak – Beloved Red Carpet TV host, lending sparkle and energy to the runway.

• Nolé Marin – Celebrity stylist and TV personality, bringing an expert eye to the stage.

• Mark Levine, Manhattan Borough President – Representing the beating heart of New York’s cultural leadership.

• Sarah Vie – Star of CBS WLNY’s Living Abundantly, sharing positivity and empowerment with the fashion community.

• Regina Kravitz – Esteemed CFDA designer, celebrated for bold, fearless design.

• Rebecca Seawright, New York State Assemblywoman – Honoring emerging designers, reinforcing the creative economy’s importance.

• Dee Rivera, CEO of DCG Media Group – The visionary founder of Times Square Fashion Week, whose leadership will drive its continued success.

Together, these luminaries will transform Times Square into the world’s most glamorous open-air fashion theater.

Agenda: A Day to Remember

The day will unfold as a symphony of entertainment, recognition, and high fashion:

• 1–3 PM – Live Performances: Artists will fill the square with music and dance, creating an unforgettable prelude.

• 3 PM – Emerging Designers Honored: Rising stars will be recognized by Times Square Fashion Week and the Manhattan Borough President’s Office, with Assemblywoman Seawright presenting tributes.

• 5 PM – Runway Show: As the neon lights blaze, models will strut in cutting-edge collections, cheered by thousands of spectators gathered in the heart of Manhattan.

Times Square itself will become a living runway, watched by the world.

A Legacy of Resilience

Since its inception in 2018, Times Square Fashion Week has stood as a bold declaration of ambition. During the COVID-19 pandemic of 2020, it became a beacon of resilience, staging the first live fashion show in Times Square, when the global industry had come to a halt.

With its theme of “Icons & Innovators,” this year’s show will push the story forward, honoring both legends and the next generation of designers who will transform the future of fashion.

What the World Will See

This September, the audience will not just watch a runway—they will witness a cultural milestone. Fashion will merge with philanthropy, artistry will collide with innovation, and royalty will stand beside icons of New York City.

“Times Square is not just a destination—it’s a global stage. Times Square Fashion Week is proof that fashion is alive, thriving, and unstoppable,” says Dee Rivera, the visionary producer of the event.

As Prince Mario-Max Schaumburg-Lippe steps into the spotlight, Jean Shafiroff leads with grace, and Nolé Marin, Shelli Stelmak, Regina Kravitz, and Sarah Vie join forces with civic leaders, the world will see New York fashion at its strongest, boldest, and most inclusive.

The Future Is Fashion—The Future Is New York

Times Square Fashion Week 2025 will not only set the tone for the industry’s next chapter—it will remind the world that fashion is the heartbeat of resilience, ambition, and culture.

On September 10th, under the brilliance of Times Square’s lights, history will be made. Royalty, icons, and innovators will unite on a stage unlike any other. And when the final look strides across the runway, one truth will be undeniable: New York fashion is unstoppable, and Times Square is its throne.