Tag: NYFW 2025

Prince Mario-Max Schaumburg-Lippe: Malan Breton – The Most Anticipated NYFW 2025 Show

The Age of the Machine, The Heart of Humanity

Norah Lawlor is not only THE Star and Power PR ir NYC but when she tells a story about her per Clients we know it is going to be awesome: When the lights dim inside the historic Léman Ballroom on 41 Broad Street, anticipation will be palpable. Industry insiders, celebrities, and global press are already calling it the most awaited event of New York Fashion Week 2025: Malan Breton’s SS26 collection presentation, The Age of the Machine, The Heart of Humanity.

Breton, the Taiwanese-born designer known as a true multi-hyphenate—fashion icon, filmmaker, musician, and showman—has conceived his Spring/Summer 2026 womenswear and menswear collections as more than a runway show. Instead, it is a play in four acts, a theatrical odyssey through compassion, time, transformation, and legacy. Four Tony Award-winning Broadway stars will join models on the runway, blurring the boundaries between stagecraft and couture.

A Play in Four Acts

Act I – 

The Heart

The curtain rises on humanity itself, and Breton directs the spotlight toward compassion. In support of CaringKind, the New York nonprofit devoted to Alzheimer’s care and awareness, this act honors caregivers’ resilience. Silks, draped tailoring, and ethereal fabrics become metaphors for tenderness, hope, and love that persists even in the most fragile of moments.

Act II – 

Time

Here, the precision of technology collides with artistry. In partnership with King Seiko, the revered Japanese watchmaker, Breton explores the beauty of craft and the relentless march of time. Architectural cuts, metallic tones, and futuristic lines echo both the gears of a clock and the pulse of innovation.

Act III – 

Transformation

Breton redefines identity through reinvention, collaborating with Wigs.com and legendary hairstylist Vivienne Mackinder. Hair becomes theater in motion, wigs transform characters before the audience’s eyes, and each look is reborn in an explosion of creativity. It is a testament to resilience and the power of metamorphosis—fashion as evolution.

Act IV – 

Legacy

The finale pays homage to the opulence of the Gilded Age, interpreted through modern eyes. Produced in collaboration with SohoMuse, Breton reinvents grandeur with brocades, silks, and richly embellished structures, evoking the elegance of 19th-century salons while pushing into the future. It is both nostalgic and boldly avant-garde, a reminder that true legacy is built on creativity, community, and courage.

Music as a Narrative

For the first time, Malan Breton steps into the role of composer, debuting an original score that guides the show’s emotional arc. The soundtrack blends orchestral arrangements with futuristic soundscapes, creating a dialogue between human emotion and mechanical precision.

“The score became the heartbeat of the show,” Breton reveals. “Having started my life as a musician and ballet danseur, I always understood how movement and music shape emotion. Now, they shape the runway.”

This musical dimension positions the show not only as a fashion event but as a multisensory performance, drawing comparisons to opera, ballet, and symphonic theatre.

A Designer Beyond Boundaries

Breton’s reputation precedes him: celebrated by British Vogue as “The Most Influential Designer You’ve Never Heard Of” and crowned “The Internet’s Favorite Designer” by Yahoo News, his career spans more than two decades and over 100 international awards. From dressing Emma Thompson, Priyanka Chopra, and Billy Porter, to gracing over 200 magazine covers, to starring in television and directing films—Breton has always been a creative who transcends categories.

His fashion films (Je Suis Mona, Immortal) have won acclaim on the global stage, and his upcoming feature, 莉莉, promises to combine martial arts, music, and fashion in cinematic form. Yet with The Age of the Machine, The Heart of Humanity, Breton seems poised to present the masterpiece of his career—a fusion of all his talents.

More Than a Show, A Movement

Breton’s SS26 collection is not just clothing on a catwalk. It is an act of storytelling, philanthropy, and artistry. With sponsors like King Seiko, SohoMuse, and Wigs.com and partners including Back of Bottle and Odilis Lashes, the production underscores how fashion can unite industry and artistry in service of something larger: a reflection of who we are and what we may yet become.

In the words of Malan Breton, “Wherever you go, shine…” And shine he will, as the curtain rises on what promises to be the most unforgettable show of NYFW 2025.

Breton presents SS26: The Age of the Machine, The Heart of Humanity, 41 Broad Street, NYC

A play in four acts, where fashion meets theatre, music, and legacy.

🌐 http://www.malanbreton.com | IG: @malanbreton | X: @malanbretonINTL

Prince Mario-Max Schaumburg-Lippe: The Royal Host Taking Over the American Fashion Scene

New York, NY — September 2025
This fall’s New York Fashion Week has a royal sheen unlike any other. For the first time in the history of American fashion, one host has presided over all four major fashion showcases of the season—MODA, International Heritage Fashion, EPN New York, and Diana Mahrach Couture. That host is none other than H.H. Dr. Prince Mario-Max Schaumburg-Lippe, the celebrated royal, television personality, and Global Peace Ambassador whose star power has become inseparable from fashion’s biggest stages.

The Royal Voice of Fashion

Long admired for his charisma, eloquence, and ability to bring audiences together, Prince Mario-Max has become the signature voice of NYFW. His hosting of MODA brought international elegance to the runway, International Heritage highlighted cultural diversity with royal gravitas, EPN New York pulsed with innovation and modern style under his watch, and Diana Mahrach’s couture spectacle radiated with timeless glamour elevated by his presence.

To each event, the Prince brings more than ceremonial sparkle. With decades of television and hosting experience, he seamlessly translates the artistry of designers into an experience audiences remember long after the runway lights dim.

A Royal Meets American Fashion

Prince Mario-Max’s rise in the American fashion world is no accident. As a European royal with a deep appreciation for culture and aesthetics, he embodies the very spirit of international fashion. His unique platform—spanning broadcast media, digital news outlets, and social platforms—amplifies each show far beyond its venue. By covering designers, spotlighting models, and sharing backstage exclusives, he bridges the gap between high fashion and a global audience hungry for authentic connection.

Fashion Meets Philanthropy

What makes his presence especially impactful is the philanthropic lens he brings. Known worldwide as a Global Peace Ambassador, Prince Mario-Max sees fashion not only as art, but as a cultural engine that promotes unity, creativity, and shared values. His advocacy ensures that each event he touches resonates with meaning as well as glamour.

Redefining the Role of Host

Traditionally, a host is a guide for the audience. In the hands of Prince Mario-Max Schaumburg-Lippe, hosting becomes a transformative act. He is part cultural commentator, part entertainer, part diplomat. He sets the tone for evenings where designers are celebrated, models are uplifted, and fashion itself is framed as the art form it has always aspired to be.

A Royal Future on the Runway

As the only royal hosting across four of New York Fashion Week’s most prestigious platforms, Prince Mario-Max has set a new precedent. His dynamic blend of tradition and modernity positions him as the undisputed royal voice of fashion in America, a figure who elevates NYFW into something more than a series of shows—it becomes a cultural phenomenon.

From MODA to Mahrach, the Prince is proving that fashion is not only about clothing, but also about storytelling, legacy, and vision. And in this realm, his hosting is nothing short of historic.