On Friday, November 7, 2025, Palm Beach County will once again gather for what has become one of its most cherished and inspiring traditions — the Families First Annual Luncheon. Held at the Cohen Pavilion at the Kravis Center in West Palm Beach, this highly anticipated event is more than just a fundraiser. It is a living tribute to the spirit of compassion, the power of community, and the belief that every child and every family deserves the chance to thrive.

This year’s luncheon is shaping up to be the most impactful yet, thanks in large part to the visionary leadership of Lady Denise Fraile, who serves as the 2025 Event Chair. Known for her elegance, generosity, and tireless advocacy, Lady Denise brings both soul and strategy to every endeavor she undertakes. A philanthropist, businesswoman, and lifelong advocate for children and families, she has long been a respected figure in Palm Beach County’s charitable landscape. But this year, her leadership has taken on new meaning.

Lady Denise Fraile has infused the luncheon with a renewed sense of purpose, turning it into a platform for hope, healing, and tangible impact. She is not simply chairing an event; she is cultivating a movement. Her approach combines meticulous planning with heartfelt empathy, ensuring that every guest feels connected to the mission and every dollar raised translates into lives changed.

“Families First is where hope begins, and lives are rebuilt,” says Lady Denise. “Every child we lift, every family we strengthen, begins with someone who chooses to care. Your support isn’t just help — it’s the start of a new future for Palm Beach County.”

Her words echo through every element of this year’s event, from the carefully curated program to the stories shared by families whose lives have been transformed by Families First. With her signature blend of grace and grit, Lady Denise has brought the community together in a way that few others could.

Standing beside her in shared commitment is Jordan Goldman, CEO of Castle Group and a longtime supporter of Families First. As the Grand Benefactor Sponsor for the fifth consecutive year, Mr. Goldman’s unwavering dedication has been instrumental in expanding the organization’s reach. A dynamic and respected leader in both the business and nonprofit worlds, he understands that lasting change requires both resources and resolve. His partnership with Lady Denise has created a powerful synergy — one that embodies the very best of what philanthropy can achieve.

Mr. Goldman has said, “I encourage others to join in supporting this remarkable mission and experience firsthand the impact we can create together.” His belief in the cause is not just about giving — it’s about belonging to something greater than oneself.

The luncheon will feature an unforgettable lineup designed to inspire, entertain, and engage. Acclaimed author and motivational speaker Mary Giuseffi will take the stage as keynote speaker. A three-time Amazon best-selling author known for her compelling insights and commanding presence, Giuseffi brings a message of resilience, transformation, and empowerment that perfectly aligns with the mission of Families First.

Emmy Award-winning journalist Toni May, the founder of May I Media Group, will serve as the Master of Ceremonies. Her professionalism, poise, and heartfelt connection to the community will guide the event with clarity and grace.

Adding a touch of global elegance to this local treasure, Prince Mario-Max Schaumburg-Lippe will appear as the official Event Ambassador. A royal figure devoted to humanitarian causes, Prince Mario-Max brings his unique blend of charm, sincerity, and international awareness to the luncheon, serving as a symbol of unity and goodwill.

Live musical performances from talented local fifth graders will bring joy and inspiration to the room, reminding everyone why the work of Families First matters so deeply. Their youthful voices and bright spirits serve as a powerful reminder of what’s at stake — and what’s possible when we invest in our future generations.

One of the most heartwarming segments of the afternoon will be the sharing of personal stories by families who have benefited from Families First programs. These real-life testimonies will illuminate the tangible impact of the organization’s work, turning statistics into faces and facts into feelings.

A new highlight this year will be the highly anticipated Mascot Reveal — the unveiling of a symbolic figure who will represent the warmth, resilience, and joy that Families First instills in the community. This special moment promises to be one of both delight and inspiration.

A curated silent auction will offer guests the opportunity to bid on exclusive items and experiences, with all proceeds supporting Families First’s vital programs. From luxury vacations to unique artwork, the auction is yet another way to engage with the mission and give back meaningfully.

Since its founding in 1990, Families First of Palm Beach County has served over 57,000 children and family members. Their work focuses on healthcare access, mental wellness, housing stability, and family-strengthening services. The outcomes are nothing short of extraordinary. Every child served by Families First remains free from abuse and neglect a year later. Babies born to mothers in their HIV prevention program are all born HIV-free. And for each child kept out of the welfare system, the community saves over $105,000 in taxpayer funds. Each year, more than 3,200 individuals receive help through their services — and thanks to community support, those numbers continue to grow.

The Annual Luncheon is not just a gathering. It is a statement of values — a moment where neighbors, leaders, and visionaries come together to affirm that every family deserves safety, stability, and a chance to succeed. It is also a celebration of what happens when the right people step forward at the right time.

This year, that person is Lady Denise Fraile.

Under her leadership, the Families First Annual Luncheon has evolved from a traditional fundraiser into an elegant, heartfelt, and transformational event. She is not just chairing a luncheon — she is crafting a legacy. And those lucky enough to attend will witness the extraordinary power of leadership rooted in love.

Mark your calendar. Be part of something bigger. And join Lady Denise Fraile, Jordan Goldman, and the entire Families First family for an event that will uplift your heart, enrich your spirit, and remind you of what true community means.

The luncheon will take place at the Cohen Pavilion at the Kravis Center in West Palm Beach. Lobby doors open at 10:45 a.m. The dining room opens at 11:45 a.m., with the program running from 12:00 to 1:30 p.m. For tickets, sponsorship opportunities, and more information, visit www.familiesfirstpbc.org.

This November, don’t just attend an event. Join a movement — and witness the power of one remarkable woman’s vision to change lives, one family at a time.