Prince Mario-Max Schaumburg-Lippe: Prince Mario-Max Hosts International Heritage Fashion Week Season 5

New York Fashion Week welcomes back a distinctly international gathering on September 10, 2026, as International Heritage Fashion Week returns for its fifth season. His Highness Dr. Prince Mario-Max Schaumburg-Lippe serves as event host, returning to the IHFW stage after hosting Season 04.

The venue is the 3 West Club at 3 West 51st Street in Midtown Manhattan, close to Rockefeller Center and Fifth Avenue. Doors open at 1:15 p.m., and the program runs from afternoon runway presentations into an evening awards program, built around Spring/Summer 2027 collections with heritage and cultural identity at the center of the runway conversation.

Producer and founder Prashant Goyal, the celebrity designer behind the platform, pulls double duty: he directs the production and presents his Heritage India Fashions label in the second runway show with a Spring/Summer 2027 wedding collection, bringing Indian heritage craftsmanship into a contemporary New York luxury setting.

The schedule is tightly organized. The first runway presentation begins at 2 p.m., with ICON Fashion Magazine at 2:15, a live dance performance, Rohan Narang Fashions at 2:35 and Willow Bean at 2:50. Jennie Fear’s Willow Bean Studio returns after appearing in Season 04, giving the fifth season welcome continuity. The second presentation opens at 4 p.m. with The Dark Arches, followed by Steevteez at 4:15, another dance performance, Ruchi Goyal Crochet at 4:25 and Heritage India Fashions at 4:50.

Holly Hester joins as red-carpet host, welcoming designers, personalities and guests as they arrive and giving the red carpet its own identity within the day. The combination of a principal host and a dedicated red-carpet host reflects the scale of Season 05: runway, arrivals, photography, entertainment, networking and awards integrated into one experience.

The evening closes with the IHFW S05 Awards Night, recognizing designers, models, artists, beauty professionals, media, photographers and industry figures, the wider creative community that makes runway culture possible.

Tickets are tiered for different appetites: general admission runway access at $75, a premium runway experience at $125, VIP front-row at $150 and an all-access VIP pass at $300 covering both runway shows, the awards night and red-carpet access.

The media backing is substantial. Vogue, Elle, Glamour, Grazia, Harper’s Bazaar and Fashion X Magazine are named among the premium media sponsors, with Smartwater and Perrier as official beverage sponsors.

Season 05 builds on a foundation laid across four previous editions, which featured Heritage India Fashions, Prashant Goyal Couture, Daniel Martinez’s bridal work, Elfida Artinoff, Willow Bean Studio, ICON Fashion Magazine, Franklin Rowe International and Ruchi Goyal Crochet among others. The fifth season keeps the founding principle intact: fashion can cross borders while keeping a meaningful relationship with cultural origin, giving international designers a New York stage where heritage belongs in the contemporary conversation.

Originally published on Times Square Chronicles.